…Amazon.com
…Amazon.com
…Amazon.com
…Amazon.com
…Amazon.com : Generic Women Whole Body Deodorant for Secret Women, Spray Lilac & Waterlily Scent, Aluminum Free Deodorant Spray, 72 HR Odor Protection, 3.5 oz (Pack 01) : Beauty & Personal Care
It’s just out of control 
The rebranding of Branded items as Generic
Pick your poison …
Old school hijacked brands OR New school Generic listings
Those just haven’t been caught YET. The real problem is the insanity of Amazon deciding that a generic item IS a brand in order to further appease and please all the offshore hoards.
In case you haven’t seen it here is my standard template that I had to post a couple times the last few days –
NEW GENERIC POLICY
Look for the October 6th 2023 story in the Amazon NEWS section titled “Update on listing generic products”.
They have now decided that ‘generic’ is a BRAND!
To quote the lunacy and emphasis added by me because Amazon was apparently too embarrassed to point out the protections they are now giving to no name “stuff”.
EMPHASIS ADDED FOR THE LUNATIC PORTIONS!
"Generic products are unbranded products that do not belong to any identifiable brand, and should use the string “generic” for the brand name field when creating a new listing. If you create a new product listing with the brand name “generic” or its local translation, other sellers won’t be able to make product detail page changes or add offers.
This helps customers differentiate among similar-looking generic products.
If you try to change a product detail page for or add offers on another seller’s generic product, you’ll receive a listing error. You will then be guided to create a new product in Add Products.
The Brand Name policy continues to apply to all products.