The Daily Podcast - Amazon's Most Beloved Features May turn out to be Illegal

Yup, we have locations in CA, GA, NE and soon TX and we still use FBA because it is still cheaper and faster than if we used SF Prime. The math will make their case in court.

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I couldn’t do 5 day shipping for what FBA charges me for fulfillment.

That’s NOT counting labor costs even.

People can’t seriously think that their 3 - 7 day FBM shipping offer should be treated anywhere close to the same as a 1 - 2 day Prime shipping offer

With all due respect, you’re showing your lack of knowledge of FBM again. Many of my FBM offers with standard shipping are delivered in 2 days. Almost nothing takes more than 4.

I doubt there are any sellers, other than international or handmade ones, who deliver in more than 5 days. Where did you get the idea that a ‘typical’ FBM delivery time is 3-7 days?

There’s a reason I stated a range.

First off, many FBM sellers have a 1 - 2 day handling time. If they ship stuff out the same day as the order’s received, the cutoff is usually fairly early. And if you’re shipping from a coast, as many sellers are in populated states such as CA or NY, you have a 1 - 5 day shipping time depending on where it’s going.

Whereas with FBA, I can order stuff at 10 PM and still get it next day.

Even still, a 2 - 4 day FBM offer is not the equivalent of 1 - 2 day FBA shipping. FBM sellers can also try to hassle you for a return (I don’t return much so that’s not a huge concern for me, but some people return many items), whereas FBA will just give you a refund at the seller’s expense.

I noticed you did not say “all”. There is a difference.

Basic logistics for those living on either coast. Three days versus tomorrow/Wednesday is quite significant.
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I couldn’t do 5 day shipping for what FBA charges me for fulfillment.

I’m not going to get dragged into the argument any more here, but I do want to share some factors for those reading along.

Since I ship mostly lightweight items, I’ll use those for this example.

Yes, the FBA fulfillment fee is less than the shipping cost to mail a 4-ounce package.
$4.13 mailing cost (to the furthest zone) compared to $3.22 small standard 4-oz fulfillment fee.

But then…

  • FBM sellers don’t pay FBA storage fees
  • FBM sellers don’t pay inbound shipping costs to FBA
  • FBM sellers who keep their product on hand have the opportunity to offer it on any different platform/website. Once its in FBA, it’s only Amazon, or MCF
  • FBM sellers don’t deal with ‘give your stuff away to keep our Prime members happy’ refunds
  • FBM sellers don’t pay removal fees on product that doesn’t sell
  • FBM sellers don’t have to track what Amazon is doing with our inventory
  • FBM sellers don’t (generally) have merchandise disappear into thin air
  • FBM sellers can put their product up for sale the instant they get it, and don’t have to wait for it to be sent to/received by an FBA warehouse
  • FBM sellers don’t have to worry about storage limits

That doesn’t make FBM better than FBA across the board of course, or for every product or seller. But it does mean that you can’t simply compare $3.22 to $4.13 and decide FBA is ‘cheaper’.

I can do 2-4 day delivery with far less headaches than FBA, for roughly the same costs, and to me, less headaches is valuable.

You don’t know me, but I was a long-time SFP (Seller Fulfilled Prime) seller, back when the program was worth doing. So I’ve had the Prime badge, I know the boost it gives, and the added aggravation and free money giveaways that come with it. Before Amazon changed the terms, I shut it down myself because the headaches weren’t worth it and because I was doing better without the Prime badge.

That’s just one person’s story, and there are some people in this thread who won’t consider that any way but their way could possibly work, so this is just enlightenment for those who keep an open mind.

Everyone should do what works best for them, and there is not a one size fits all answer.

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  • FBM sellers have to store their own inventory
  • Inbound shipping costs add around 5 - 10 cents / unit for me (product labeling is the bigger expense)
  • True, if you sell on other platforms (I don’t)
  • I will give my stuff away anyway because giving returnless refunds is cheaper than taking and processing returns (this point varies hugely depending on category obviously)
  • I liquidate any inventory that doesn’t sell. I don’t want to hoard non-performing inventory
  • FBM sellers have to track their own inventory (Managing a decent size warehouse’s inventory is work as well)
  • While true, this expense is generally < 1% of total inventory sent to FBA. Also, FBM seller’s homes/warehouses have been destroyed by a fire or hurricane.
  • This is true and probably one of the biggest plus sides if there’s supply chain issues or something suddenly picks up in sales
  • Same as first point, FBM sellers have to store their own inventory (which isn’t free and does take up some limited amount of space as well)

If you’re alone on your listings, that’s also a completely different game than if you’re competing with other sellers on a listing. If you’re competing with other sellers an FBA seller can charge 5-10% more than an FBM seller and still win the buy box (assuming you sent in enough inventory to be distributed across the country so that FBA can provide 1 - 2 day shipping). So that alone negates all disadvantages and then some vs a single warehouse FBM seller. Also when you were doing SFP, if you’re doing it from 1 location, with ground shipping, they only showed the prime badge to a limited geographic zone around you.

And I also don’t know how much you value your own time, and how much you pay your employees, but I’m betting your employee cost is higher than Amazon’s. I know I can’t hire people for anywhere near Amazon’s rates, and I definitely can’t make them work as hard.

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All, let’s please take this back to topic and save FBA v FBM for another day :sweat_smile:


Very likely, but I guarantee this…

…is why this:

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This is the only reason you can make your assertion. Anything outside of first class will make your economic assertion fall apart.

The overwhelming majority of sellers don’t do better without or this conversation would not exist.

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Can you do THIS FBM?

Most stuff I can get here in the Phoenix metro area in HOURS, not days. There have been times I ordered in the late morning and got my stuff in 2 hours. The stuff we ship FBM with other platforms we can deliver in 2 days most of the time, but I can’t touch FBA when my stuff is in the FC close to the customer. It absolutely drives sales. You may think many people don’t care but over the years we have learned people want stuff now. Hell even I won’t generally order something that takes more than 4 days to arrive because I can get almost anything I want from Amazon in a day or less.

-Ana

ETA I intended to reply to Roxy’s comment.

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I used to not care about shipping time, but after being used to getting things delivered within a day or two, I more or less expect it when buying online.

Please

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Is this really an issue? We pay, on avg, $86.67 a month in storage fees on a lot of inventory and that takes into account peak season.

We pay 1.5 cents per unit in inbound freight.

Anyone that knows what they are doing will keep a reserve for this “in house”

Returns are not allowed in my category.

This is easy to control. Start small.

I don’t even look at it anymore. 99.87% accuracy is good enough for me. Any loss is written off on April 15th.

This isn’t as common as you think and when it does happen it reappears eventually.

I’ll give you this but it’s all about planning. In general, we create a shipment on a Monday, it’s picked up by Thurs and live by the next Mon/Tues.

You win on this one. LOL

I think everyone knows or should know that there are certain items / categories where FBM makes sense but in our case there’s no choice. We would sell exactly zero units if we weren’t FBA. It’s the nature of the category plus we couldn’t pick / pack / ship and deliver in 2 days or less for the $3.86 FBA fee we are charged which includes labor and freight and packaging supplies and gas and tape and etc… It’s impossible.

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:white_check_mark: Less than a public storage unit. People who make this assertion hold zero value for the space they take up at home.

:white_check_mark:$0.18 per pound for some LTL shipments. We have oversize items that make it across the nation for less than $5 a unit.

:white_check_mark: Only drop shippers don’t have inventory in which case they don’t have it on hand to FBM either.

:white_check_mark: And hazmat…
Big whoop… Returns are returns. No A to Z and no Safe T claims.
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If it didn’t work so well, the conversation would not exist, as not so many sellers would use it.

:white_check_mark: Accurate. We lose more in warehouse damages in a year than Amazon loses in 5.

:white_check_mark: When amazon loses it we get paid the sale price. If we lose it, we get NADA.

:white_check_mark: The good old Head Start Program keeps inventory alive while enroute. Also many sellers do FBA and FBM when this happens so kind of moot.

Only because you are @ASV_Vites … :rofl: :rofl:

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Lets not forget the value of ones personal space and time for FBM at home. When one adds in the value of their time and space, the math becomes more obvious.

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Come on now… We’re under control… :laughing:

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This is the biggest one for us. Yeah it’s great that FBA fees are less than we could ship ourselves and all, but the TIME I can never get back. If I had to pick and pack and ship all the orders I’d just give up and go back to a corporate job where they pay me for my time. Yes, I still have production time, but I can create hundreds of units per day for several days and then pack them up and send 'em off to the FC and wait or the money to come in. If we didn’t have FBA, we probably would be just a hobby seller and not on Amazon.

You guys beat me to all your answers on the FBA vs FBM points. Our inbound cost is 1.8 cents per unit, and we almost never have any “lost” inventory. They also pay us full price if damaged or lost in the warehouse. Sometimes I wish they would lose a few cases just to make it easier LOL.

You also have to have the right product. Ours is similar as @ASV_Vites in attributes. It’s small and light, and it’s not easily copied - think Coca-Cola. If you don’t have my formula, you can make something similar (Pepsi) but you’re not going to exactly duplicate it. If you can think of products like this, you should do well on Amazon.

-Ana

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I was going to ask, but finally found the capacity manager :laughing: Seems we’re in good shape for now.

Screen Shot 2023-10-02 at 8.25.31 PM

-Ana

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I have a book on order that was supposed to arrive Sept. 30. All I get is the message that my order has been delayed. The Amazon offer isn’t even showing anymore. It is either being drop shipped or Amazon is making sales with a promise that it might show up eventually.

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Vendors mess up just like sellers. Many Amazon items are vendor shipped. Many times the Head Start program is a guess at best when Amazon has receiving delays.

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That was basically the point of the podcast - that Amazon has made this thing that everyone must have in order to be successful, and it’s very easy for them to take it away. There was one company they spoke to who put their stuff on another website for a lower price, Amabots found it and took the buy box away and their business tanked. All fodder for the lawsuit.

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