I’ve been watching a couple products skyrocket. This first one is sourced directly from Alibaba. It’s complete garbage. The positive reviews are most likely all fake.
“Brand” went from nothing to $116M a year in a year…
Absolutely insane… Looking forward to seeing what happens with TT because we actually have legitimate products and 1 of them is truly innovative and the first of its kind.
If TT is allowed to continue, definitely investing and jumping aboard.
Went through the trouble, and I mean trouble, to set up and get a TT business account verified. Might as well use it…
Perhaps TT is garbage because the Alibaba sourced products have a direct connection to BiteDance in China to manipulate the ad space over legitimate products.
Or they simply share your ad data with your competitor. If Elon can un blue check someone he is mad at, I imagine TT can do something similar for a friend.
This one is American based. They actually are trying to branch out. They bought a HUMONGOUS booth at Expo West in CA this year. It was TT that brought them where they are today.
It was a big trend at Expo this year. A bunch of brands nobody has ever heard of spending top dollar to be right in the middle of the action at the show. And yes, whomever designed that booth is into doughnuts.
I imagine nothing sells better than a product that focuses on human insecurities. Make your junk bigger, make your hoo ha smell better, make your lemons into cantaloupes… Some things never change, I guess.
Then again $28.60 is cheaper than most co-pays and you don’t have to wait two months for an appointment, and the placebo effect does work wonders.
It’s this. The article is a few months old and talks about gift buying, but what influencers do is simplify the shopping process for consumers–many of whom aren’t even actively shopping when the view content.
Influencers that a consumer trusts and believes have similar tastes (or taste aspirations) are like ye olde personal shoppers, surfacing “the best” products from the way too many options now available.
I was just chatting with our marketing guy. He’s saying the commission these TikTok influencers get for our category is 40-90%, and that it’s a losing proposition for most.
That may be the case but the examples I pointed out certainly aren’t losing. Investing big money upfront to get ranked up top on Amazon is the golden ticket IMO.
Amazon takes care of the rest, and this is particularly true when it comes to products that are actually quality at a decent value.
He doesn’t know what he’s talking about. Depends on the implementation. Upfront commissions vary and that is on the content itself - then the question is whether you’re using an attribution link or the influencer is using their affiliate link - or there is no link and its an effectively organic push for SFB - the methodologies vary depending on intended goal, costs, whether those posts are going to be promoted or not etc etc etc - It’s not just a single thing.
The Night-Time Superfoods cocoa was advertised several times on WE-TV on Sunday/Monday!(I’m a Law & Order junky-which I binge-watch on Sundays., sometimes till 3/4 am Monday. Love Jerry Orbach who was in several Broadway musicals and won a Tony Award before playing the wry/world-weary Detective Lennie Briscoe).
True-was either late Sunday/early Monday- while was running labels, not during Prime Time. So they’re pin-pointing shift-workers or elderly insomniacs like myself not just depending on TikTok influencers-or AMAZON. Too bad I hate “hot, milky drinks” ie: Barbara Pym.
