[Think with Google] Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing

[papy]

Information like this evolving customer journey reminds us that in 2025 Sellers cannot rely on platform-only marketing/search to reach shoppers. We have a lot of autonomy (and opportunity) off of our sales channels to snag Buyers’ interests, where the channel’s PDP might be the last stop in discovering a product and adding to cart.

And hey, by the way–if you are a one-person Seller operation, then you are your marketing department.

New research from Boston Consulting Group (BCG) reveals that the “4S behaviors” defining today’s consumer experience — streaming, scrolling, searching, and shopping — have fundamentally reshaped how people discover and engage with brands.

The new consumer decision-making process - Think with Google

It’s Time for Marketers to Move Beyond the Linear Funnel

[meredithbead]

@papy

And hey, by the way–if you are a one-person Seller operation, then you are your marketing department.

This marketing department is beyond overwhelmed.

The old funnel strategy? I never had the resources, time, or inclination to really do that right — and now it’s changing. I will forever be out of the loop.