Google maps stages of holiday shopping behaviors into the 4Ds: Deliberate (July-October), Deal-seeking (October-November), Determined (December), and Devoted (post-holiday+).
Deal-seeking shoppers are out there now, prepping for the “Cyber 5” deal days (Thanksgiving through Cyber Monday) and Cyber Week (starting Cyber Monday), but retailers should be planning ahead for December’s DETERMINED shoppers.
