We’ve had brand registry for 3 brands for years. We are not the brand owner/manufacturer. We’ve mainly used it for creating a storefront and keeping product detail pages up to date. Now we’re looking at enforcement actions and how to do them correctly.
If a seller is selling on an existing ASIN but they are doing RA, how do you report them?
If a seller buys from the brand wholesale, but is not given permission to sell on Amazon, can you report them? Their products are legit.
If a seller creates a ‘bundle’ of the branded product and adds their store name sticker to the mix and calls it their brand, what report type/complaint is this?
If you report another seller and the complaint is accepted by Amazon, why would you want to retract it? Another seller keeps asking (every couple of weeks) for us to retract the complaint. I see on Amazon how to do that, but my question is – why would we want to? And what implications does it have for the other seller or us down the road? Does it completely erase the black mark on their Account Health? FWIW, The issue has been fixed (listing deleted) and the seller said “we’re sorry we were just trying to sell more stuff because there’s no profit in selling singles.”
Anyone figured out how to white-list sellers? From a conversation here from 2023 it looked like unless you were a huge brand and had a good relationship with Amazon this was a non-starter.
(I’ve got more questions, but haven’t figure out how to articulate them yet.)
It’s all about what you can prove as Amazon is an open marketplace as you know.
If the brand isn’t “gated” then there isn’t a lot you can do unless you can prove that the inventory is fake, or stolen. RA is OK if you do it right.
As far as “Whitelisting” or Gating - I haven’t seen much as far as getting that done unless the brand is huge with a big law firm on their side that has connections inside Amazon.
You certainly can’t be gated if you aren’t the brand owner. I’m surprised that you were able to get Brand Registry going, with a store, without owning the actual brand.
Assuming you have been authorized to do so by the brand which is great.
The benefits of Brand Registry are:
A+ Content
Ability to design a brand store
And there are several other functions of Amazon when it comes to promoting / PDP features that can only happen if you are BR.
You also need to be careful when you report anything that you can back it up and do it the right way so you don’t accidentally or unintentionally knock out your own listings / business.
Yes, back in the day when Brand Registry was more in it’s infancy, they signed over permission for us to get it. Can’t remember exactly how it happened because I wasn’t responsible for that at the time. Last year they were like, hey, I think we should have access too…how do we do that? Against our strong suggestion one dude who at the time was responsible signed up with his work e-mail, not a generic one that could go with whomever was responsible. (Luckily it’s a work e-mail address not his personal email.) And now guess what…he has a different role in the company.
I think we’re going to sit back and leave reporting alone. Way too many ways for it to bite us.