Posted yesterday in Amazon News
Track and prevent product return badges
To help you improve return rates for your products, we’ve added some new features to your Voice of the Customer dashboard:
- A list of ASINs that have the frequently returned badge on product detail pages
- A warning for ASINs that are at risk of getting the frequently returned badge
- Three-month and 12-month return rate data
- Suggested return rate to prevent or remove the return badge
These insights will help you prevent return badges, identify product improvements, and compare your performance to our suggested benchmarks.
We recommend that you regularly monitor ASINs that are marked “at risk,” review return rates against suggested return rates, and address product issues before they lead to a return badge.
To access the insights, follow these steps:
- From the drop-down menu in Seller Central, select Performance, and then select Voice of the Customer.
- Go to the new column, Return badge displayed, on the right side of the table.
- Click See details to view detailed return rates and insights for specific ASINs.
For more information, go to Frequently returned item badge.