Upcoming Improvements to Reference Pricing

Selling on Amazon Amazon Announcements
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Maybe now our list price will mean something … qualifing with second bullet below

Upcoming Improvements to Reference Pricing

Create and Manage Listings

Mar 30, 2026 196 views

Reference prices like List Price (Manufacturer’s Suggested Retail Price) and Typical Price make it easy for customers to understand the value they’re getting when purchasing products in Amazon’s store. To maintain customer trust in pricing and ensure discounts are clear and meaningful to customers, we’re updating our requirements for these reference prices.

These updates will also align reference pricing across our store with information shown in the Price history graph on product detail pages. The graph shows the lowest Featured Offer price each day, helping customers understand how a product’s price has changed over time.

List Price

Effective April 23, 2026, the List Price you provide must meet one of the following criteria to be validated:

  • The product has been offered at this List Price at another retailer recently
  • The product has been purchased by customers as the Featured Offer on Amazon at this List Price

To see examples and how to update your List Price, go to Show a reference price on your products by providing a List Price .

Typical Price

Typical Price is the median non-promotional price customers paid for a product over the last 90 days. Effective May 18, 2026, if more than half of the days in a product’s 90-day Price history are below the non-promotional median price, we’ll calculate Typical Price using all sales, including promotional sales. Price discounts that are not advertised to customers as promotions are treated as non-promotional sales and are included in Typical Price. For more information, including examples, go to Reference pricing and promotions FAQ .

For additional information, go to Amazon policy on reference prices and Troubleshooting suppressed and active Deals .

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Saw this. Doesn’t matter to us bc we had to abandon our reference pricing bc coupons didn’t work after they made an “improvement” to the coupon program,

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We had given up on “List Price” after all the emails telling us to provide it over and over and over. Or that it hadn’t been updated in a while.

At least now we know ours will qualify. Might not be recognized by the bot system but at least we have a memo saying it should.
:smirking_face:

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All this means to me is that the absurd high pricing bs bot isn’t going anywhere anytime soon. :frowning:

I swear I haven’t seen a company more afraid of profit than these idiots.

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Given how often my detail page edits don’t take, I’ve been reluctant to put in a list price that I might not be able to update in the future when that list price rises and be stuck with a too low list price later.

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I think they are more afraid of price gouging lawsuits.

I also think they would rather make pennies on a sale to maintain customer engagement then have customers shop elsewhere. If possible, they would like customers to never realize they even can shop elsewhere.

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I mean at least it’s being honest that Amazon is price gouging, lol (I got my last order in one of those dips!)

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Got to establish that higher price so that it can be the Referencing Price and then show as a reduced price later when selling at the normal price.

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