Updates to improve your product titles begin on July 27

Selling on Amazon
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1

Well… This is coming… Shocked they didn’t do it on 6-22.

Hello,

Your product titles are one of the first things customers see, and for customers shopping on mobile, every character counts. To ensure your product titles appeal to customers everywhere, we’re making some changes that will help you show your product name and your product highlights seamlessly.

Starting July 27, 2026, titles in all categories except for media will need to be 75 characters or less including spaces. This ensures that your title will fully display in mobile and is consistent with the title length used by other online stores.

Item Highlights provides an additional 125 characters for sharing materials or recommended use cases that help customers compare options. This content is searchable and visible below titles in search results and on product detail pages.

We’re providing you with AI-powered tools to ensure that your new titles and Item Highlights are optimal. You can start reviewing, modifying, and using AI-recommended titles and Item Highlights today by taking the following steps:

  1. Go to Manage All Inventory and find the listing that you’d like to update.
  2. Select Edit from the drop-down menu.
  3. Click View enhancements on the left of the page to see titles and Item Highlights that follow our product title requirements and best practices. These recommendations keep your key product information in the title and move additional details to Item Highlights.

After July 27, any titles still over 75 characters will be updated to the AI recommendation gradually. Your listings stay active throughout this process, and you can make changes to your titles and Item Highlights at any time.

When changes are made to your listings, brand owners will have 14 days before implementation to review, modify, and approve AI-generated recommendations for titles and Item Highlights in Review Listings Changes.

To update your listings at any time, go to Manage all Inventory.

For more information about titles, Item Highlights, and examples of the new title format, go to Product title requirements and guidelines.

The Amazon Services team

2

Not against short titles, very against AI deciding what is a correct title

3

Nice, this will limit the keyword-soup titles that competitors have been using for years.

It doesn’t specify if the appended brand name to titles is counted even when Amazon strips it from the display.

Does this also include the variation description in parenthesis at the end of a title?

4

You can look now to see what it’s going to be and change it. Just has to be 75 characters or less.

You could change all your titles to:

Go, Eff, Yourself, Amazon, Rot, In, Hell, For, The, Torture, You, Have, Put, Your, “Partners”, Through!

Sadly, that’s 104 characters, so would need to be trimmed down a bit…

LOL

5

Good question. We have noticed lately that the appended has ended for all of our listings and the brand name is leading the title, just like how we had it.

The new AI title (that you can go in and look at right now), also has the brand name leading and those characters count.

Those sellers from a far away land with brand names like:

XYFHSJGFJUHRSKHJFKJHSKJHSKJHFDKDJHERFIUGHFKJHDFLKJHEERE, are going to be in big trouble if Amazon truly standardizes things…

6

As a shopper, I can tell you this is a welcome change.

I am a media seller, but honestly I’m not sure why they are exempting media from the new requirement.

My husband says 75 characters sounds arbitrary. I said it’s just Amazon once again imposing a one-size-fits-all standard on a gazillion sellers of a gazillion different products. Some items can do with shorter titles, some need longer, but as you say, I hope this cures the keyword soup method of creating titles.

7

Wooo Hooo! No more word salad search engine manipulation using 3000 word titles.

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Surprised they did not include, Foldable so I can fit it up my ■■■ for convenient carrying options too.

Just like many other rules and laws in place in society, nobody really wants an HOA, till that one neighbor thinks neon salmon is a great exterior paint color, to match their boat in the front yard, that is dragging down your property values by $100K.

8

9

I haven’t had my brand name in my titles for years now and sales have steadily increased over time. Your brand is listed elsewhere in the listing anyway if a customer is looking for you specifically. From a consumer standpoint I prefer not to have it in the title. Just my $.02.

-Ana

10

I like things to be standardized. It’s either no brand name or a brand name.

ALL of our competitors retained their brand names, even those we outsold 10:1. We lost ours.

Again, I agree with you but if it has to be 1 way, I have no preference, as long as everyone is treated equally.

11

Original title… just under… unless they slap the (11) characters of JoeBcrafts and a space on it.

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Can cut some “fat”

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Extreme but possible confusion when looking at receipt for returns

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Just make them Amazon’s ASIN???

12

I’m wondering now if we don’t use their AI titles if we’ll get punished by the algorithm for search. I have mine rewritten, but I’m not changing them until the deadline, afraid it may impact sales as we are doing fine right now, I don’t really want to change anything. Most of mine were only slightly over 75 characters. I understand the limit will help with mobile view a lot - I get it, and generally I’m all for it. Just not sure if they want you to use their AI because that would be what their algos are looking for.

-Ana

ETA: I don’t like anything Amazon tells me to do and I don’t usually do it as it’s always in their best interest and mot mine.

13

So where do I start with reworking this listing???

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I mean 200 characters down to 75 is going to not describe some of our products best features.

14

Our problem lies in the fact that our category has title requirements, in which just listing the requirements is somewhere around 140 characters! Plus there are many FTC requirements for fine jewelry. We already used trimmed down item names with no fluff or nonsense, and most titles are over 100. Not sure how its realistic for us to shorten the titles without violating FTC laws.

[Brand] + [Collection] + [Metal Information] + [Stone Information] + [ASIN Descriptor] + [ASIN Type] + [(Diamond Information)] + [Length or Size]

I am sure amazon had spent several minutes thinking through all of the possible repercussions and aspects this change may touch on, but it seems they missed some!

15

Chinese and other Asian sellers always get a free pass. This won’t apply to them.

16

The title for books is properly taken from the title page (with exceptions for booklets with that info on the cover)

Amazon did start out recognizing this fact – even had a page with proper bibliographic instructions (and by proper I don’t just mean according to Amazon). So the publisher is the one who decided on the title – some very old books (1800s) sort of had a publisher’s blurb buried in the subtitle, making them quite long.

For now, I guess those will stand.

17

I think that generally a listing for a book should include the full title of the book, as well as the name (or at least first initial - last name) of the author. While it may not be common, there are a lot of titles that would not fit in 75 characters.

It’s a bit less than what we normally use on other platforms; most of which have a limit of 80. Besides limiting keyword spamming, it supposedly prevents issues when viewing on a phone, something I never do, so don’t know how valid that is.
And yes, it’s very frustrating when you really need that 81st character…

18

I laughed out loud. Yep, maybe even 5 minutes :sweat_smile::woman_facepalming:

19

That’s bound to be a lot longer than they spent thinking about it.

20

Several, in point of fact - think Toys & Games, Home & Garden, Health & Personal Care, and more where a 75-character limit for Product Titles is likely to prove a poor fit for many Offer-Listings.

In the long litany of asinine decisions made by Amazon over the last dozen years and more - a tale of woe that’s TALL, and broad, and deep - I’m constrained to rate this one pretty highly on that score alone, despite any gains to be made in reining the Reign of Error created by keyword-stuffing practices (leaving aside any concerns about this latest iteration of the 2019 Product Overview Initiative - which has been tweaked @ least five times just since the original exposure of agentic AI for PDP Attributes by Q1 2022’s Detail Page Enhancement Pilot Program, not to mention the even-longer list of such revisions preceding that - proving no more effective, or lasting, than anything previous has…).