True, but many of us here are not selling household necessities and staples. It’s the “wants” that bow to the “needs” when money concerns enter the chat.
And between these headlines and these data, the fact that middle-income households and older shoppers are starting to lean more on payment strategies that have been previously perceived as riskier or the behaviors of less stable incomes is an interesting framework around how low consumer sentiment can affect Sellers’ bottom lines in 2026.