Came here to say this…
The sky is not falling.
Stock markets fluctuate.
Today is a reaction.
The more relevant market indicator for ecommerce at this time is over in https://test.sellersasksellers.com/t/cnbc-amazon-shares-slide-on-revenue-miss-disappointing-guidance-for-third-quarter/4486?u=papy:
So consumers are still shopping, maybe making even more purchases, but buying less expensive items.
For retailers like us, what that means is that we can reduce our margins by reducing prices, add to our catalogs with better-margin but cheaper products, or pivot out of certain categories.
Right now, we should be using these data points–market, ASP, jobs, manufacturing, etc–to plan for Q4.
- Am I going to offer fewer products to niche Buyers at higher prices?
- Am I going to lower prices to compete in a broader segment?
- Am I going to expand my offerings with a range of margins and price points?
- Am I going to focus on targeted gifts, seasonal decor, holiday themes, or am I going to focus on staples?
There’s a lot to unpack, but “the economy” is a Whole Big Thing. Remember, literally anyone can buy and sell stocks. ANYONE. 