papy
November 14, 2023, 9:57pm
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Buy with Prime lets Amazon shoppers with Prime accounts use those credentials to shop off-Amazon while still getting Prime benefits around shipping and customer service. More info:
Buy with Prime brings merchants new customers, said Larsen. Amazon also shares shopper information with the merchant to build a direct relationship with the customer, Larsen said.
For merchants, the upside is the businesses get access to more customers via Amazon, said Bowman. However, a potential downside could be Amazon having more data on its third-party partners and whether Amazon would develop a similar product, he said.
Amazon said it collects merchant account information and order-related data to operate Buy with Prime, but that data is not used in its own store. … For merchants, competing against Amazon is becoming harder and “it is becoming increasingly harder not to be a part of Amazon,” he said.
system
February 12, 2024, 9:58pm
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