Did anyone else get this?
The link to the ASIN’s out of 10 ASIN’s
2 we don’t have as listed
6 have no mention of velcro (not big sellers so I just deleted them)
2 state they are the only “non-velcro” straps on the market.
I made the edit to the 2 but FFS Amazon learn fair use.
I noticed a recent thread on the Amazon forum – seems that the seller does sell some items with velcro but is careful to use the generic term for that sort of fastener, never ever using the trademarked term.
So Amazon posts the seller’s item on other platforms for them, translating for them and using the word Velcro which then results in a violation.
Maybe try “non-hook-and-loop”?
And yeah, they would rather get false positives than miss an actual one. 
They don’t care that it’s more work for us because it’s less work for them.
I did switch it to hook and loop. But just the stupidity,
It’s right up there when I listed a USB connector as Motorola compatible and they flagged it as a trademark issue.
In the same letter it stated Motorola compatible was acceptable SMH
Somehow, this is not all that surprising. One of the early things we learned on eBay (before ever selling on Amazon) is that even if you are selling actual Velcro, you’re not allowed to use the term “Velcro”.
Velcro seems to be rather over-zealous in protecting their trademark.
If they don’t enforce their trademark vigorously (to the point of ridicule), they can lose it. Even though you, I, and everyone sane calls it “velcro” - they’re technically Velcro brand hook-and-loop-closures.
Think of all the other genericisms you use in your life. Kleenex, dumpster, elevator, Xerox, bandaid.
My favorite has always been “Taco Tuesdays” which Taco John’s had actually trademarked and sued a LOT of people over the years for infringement.
From 2023 – " Taco Bell filed a petition in May with the US Patent and Trademark office to cancel the trademark owned by rival Taco John’s for 34 years because Taco Bell claims the commonly used phrase “should be freely available to all who make, sell, eat and celebrate tacos.”"
They finally gave up that battle a couple years ago.
" Taco John’s, the regional chain that has “Taco Tuesday” trademarked, announced Tuesday that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell."
The bully with MUCH deeper pockets always wins. And sellers still think they can sue Amazon and win. Go figure… 
Oh, I fully understand that. But when you get in trouble for selling genuine Velcro products and referring to them as Velcro, that’s a little extreme. Although I imagine that it’s easier for them to bully legit sellers than to worry about policing the ones selling generic or fakes.
Yes, and “Velcro” was one of the choices under “enclosure type” on the “product details” page. Amazon has since removed the “enclosure type” field from the “product details” page so the only way we could change it was with a file upload.
We work with and order from a distributor out of Boston. For all I know it is Velxxro it self. I will tell you Using that term on a catalog page on ANY chanel or your own website will result in a WARNING if not a TAKEDOWN. I swear, if this was another time, they would hunt us down and put us in the east river.
Nothing personal, you don’t mess around with velxxxx.
Would you prefer Amazon raised seller fees so that they have more manpower to verify the legitimacy of seller’s velcro claims?
This is the internet, were everything from the technological decisions to managerial decisions is made on the cheap.
It helps to see the big picture, but not much.
