Was There Ever a Theory that Amazon Algo Caps Brands Daily Sales?

Selling on Amazon
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1

I’ve had this happen twice so far this year, so jumping to conspiracy. But…

I typically have orders throughout the day, rarely ever seeing a one or two hour gap between orders across all my skus. Which makes sense since one of my skus alone has a conversion rate of over 90% and sells about a unit per hour.

But man, if I start off swinging in the morning, and break my daily average before 10am, I won’t get another sale for close to the entire day. The first time I thought it was odd, and today I’m on a 9-hour gap since last sale after the same fast start.

I did some searches and my products aren’t showing and have been dropped off results by an entire page.

Odd, maybe coincidence.

2

Your Ad budget getting exhausted early?

So you’re saying that your organic ranking drops way down if you have a good morning?

I’ve never seen that personally.

There’s a lot of reality in conspiracies on Amazon so don’t feel bad. Things aren’t always as they seem and Amazon does “spread the wealth around” unfortunately and sales throttling is a real thing IMHO.

And I’m not the only one that thinks / sees it.

3

ooohhh! wonder if you are onto something with ad budget. let me see if that is the ticket.

4

no. Only spent $27 today, all campaigns have budget left.

One campaign gets a lot of credit. One click, CPC 1.91, $740 sale for multiple units of product.

5

Might want to check here for some ideas:

https://test.sellersasksellers.com/t/amazon-throttling-sales/5191?u=papy

6

trying to feed my conspiracy, eh?? :slight_smile:

7

Agree. Check the thread here about Amazon throttling sales