What new fresh hell for Brand Registry participants is this, Amazon?

This is the SHC (“Seller Help Content”) page for this latest devotion to use AI, come hell or high water:

Explore Brand Selection (link, Seller Central)

This is the URL of the Seller Central Dashboard, broken for Discourse, where recommendations will appear (n.b. what the likely emphasis on using ‘gaps’ in the URL likely indicates in Amazon’s eyes):

https: //sellercentral.amazon.com/selectiongaps

This is the URL of the (semi-Seller Central) Dashboard, broken for Discourse, where one can choose to opt-out of enrollment in yet another attempt by Amazon to squeeze blood from a turnip:

https: //sellercentral.amazon.com/selectiongaps/enrollment

I would venture to suggest, given the available evidence, that it is likely advisable to go ahead and click the “No Thanks. I do not wish to enroll.” ‘button’ on that landing page, and to archive all of the steps that one takes to do so - before, and after confirmation that the SoA Account has been unenrolled from this involuntary program’s default condition - for possible future use in making a case that Amazon’s automated mechanisms failed of promise.

There’s a reason why the confirmation of un-enrollment message was written thusly:

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Given what I’ve seen posted in NSFE discussions over the last month in regards to Amazon’s never-ending (and but-rarely effectual, @ least in my book) devotion to substituting AI for reason, methinks it’s time for a bump:

https://sellercentral.amazon.com/seller-forums/discussions/t/ec4ea5a4-8653-4f0b-8f24-597e1ea364a1

https://sellercentral.amazon.com/seller-forums/discussions/t/cad84985-260e-485a-839f-f2c9f938071c?postId=2194c4eb-34cf-42cd-beed-b061e107d496

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I can not find any positive posts or replies in the forums, SAS or NSFE, about the Explore Brand Selection : New Selection Opportunities.

Has anyone found this feature useful?

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200w (3)

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I, too have yet to see any posts (ANYWHERE, in any of the eCommerce discussion venues I crawl) of a positive nature over the 8½ months since I first created this 012624 SAS thread.

That being said, the crawler alerted me to this 091024 NSFE discussion, which features - along with the biting commentary from responders, re: the widely-known sheer inefficacy of Artificial Idiocy implementations (especially when wielded by Amazon’s hands :wink:) - in the initial post, the text of what appears to be a new outreach to some sellers regarding the Selection Gaps Program*:

https://sellercentral.amazon.com/seller-forums/discussions/t/a819e64f-9153-4045-ad46-450ce95299e5?postId=a819e64f-9153-4045-ad46-450ce95299e5

Ahoy, mateys! 'Tis time anew to batten down yer hatches, lest the sea of ineptitude fouling The River sink ye your ship…


*

Link ‘broken’ for display in the Discourse Platform which powers the SAS (aka BSFE), as is often required when trying to link the URL of an Amazon-hosted webpage.

An interesting development, on that particular front, which I’ve seen in recent days is the former paradigm of displaying Arabic script seems to have been shifted to displaying Mandarin ideograms…

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I did receive the Amazon Catalog Team email on 09/10/2024.

It had 1 ASIN with 1 update for a poker chip.
Material from “Acrylonitrile Butadiene Styrene” to “ABS Composite Material”.

I agreed, this time.

I do not like a deadline to block an automatic AI generated change. I would have preferred an option to toggle between Automatic Agree or Automatic Disagree if not completed by a deadline.

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I hope you provided that feedback to Amazon. It’s an efficient solution for Sellers and Bots.

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