Since Amazon basically has been deleting that automatically from the title. Are you guys not putting it as the first word or ?
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We put it in when they wanted it in and it has stayed.
It is generally there for most in the category we are in.
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We keep it in to help with brand recognition and buyer confidence off Amazon. Our brand name also has a strong keyword for the products.
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They aren’t deleting it universally. If you search for your brand it will be there. It’s also what they want even though they delete it sometimes so the right thing to do it to follow the style guideline. Keeps ya out of any unnecessary BS.
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Agreed, probably not worth the headache of not having it there.
3 Likes
This was in the latest seller newsletter:
New product title requirements now in effect
We’ve updated our product title policy to standardize listings and enhance the shopping experience across our stores. Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent. Read more.
Update to the FBA inventory reimbursement policy
We’re updating our Fulfillment by Amazon (FBA) inventory reimbursement policy to help provide you greater transparency and more predictability in how reimbursements are calculated for items that are lost or damaged before a customer order. Effective March 10, 2025, we’ll reimburse you based on the product manufacturing cost of the affected inventory. Read more.
Create custom brand imagery in seconds with Image generator
Brands can now create custom, brand-themed imagery for products with our free AI-powered Image Generator. Read more.
Get more details on image issues with Compliance Issue report updates
We’ve improved our notifications for image issues, so you now get more details on issues and can fix them faster. You’ll now receive notifications for previously unannounced image issues and guidance that explains how to fix each issue. Read more.
Prime-exclusive discounts are moving to the Price Discounts tool
We’ve simplified the creation and management of discounts, by integrating Prime-exclusive discounts into the Price Discounts tool. The updated Price Discounts tool now supports both Prime-exclusive and all-customer discounts. You can easily search your catalog to add products to your promotion, manage discounts globally, and view performance metrics, all from the Price Discounts tool. Read more.
360-degree image experience discontinued
On January 20, 2025, the 360-degree image experience on product detail pages was discontinued. This change follows our previous decision in December 2023 to discontinue new 360-degree image uploads. Instead, you can upload 3D models to your listings and experiences, such as View in 3D, which is similar to View in 360, as well as View in Your Room, and Virtual Try-on. Read more.
Updates to packaging requirements for sharp products
Effective April 14, 2025, we’ll no longer offer prep services for sharp products and our packaging requirements have been updated to ensure the safety of our associates and customers. You’ll be required to own the end-to-end packaging of all sharp products before you send them to us. Read more.
Our biggest Thanksgiving holiday shopping event ever
Our Black Friday Week and Cyber Monday holiday shopping event from November 21 through December 2, was the biggest ever compared to the same 12-day period ending on Cyber Monday in prior years, with record sales and a record number of items sold. Read more.
Just posting as this may help someone.
-Ana
4 Likes