Since Amazon basically has been deleting that automatically from the title. Are you guys not putting it as the first word or ?
We put it in when they wanted it in and it has stayed.
It is generally there for most in the category we are in.
We keep it in to help with brand recognition and buyer confidence off Amazon. Our brand name also has a strong keyword for the products.
They aren’t deleting it universally. If you search for your brand it will be there. It’s also what they want even though they delete it sometimes so the right thing to do it to follow the style guideline. Keeps ya out of any unnecessary BS.
Agreed, probably not worth the headache of not having it there.
This was in the latest seller newsletter:
New product title requirements now in effect
We’ve updated our product title policy to standardize listings and enhance the shopping experience across our stores. Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent. Read more.
Update to the FBA inventory reimbursement policy
We’re updating our Fulfillment by Amazon (FBA) inventory reimbursement policy to help provide you greater transparency and more predictability in how reimbursements are calculated for items that are lost or damaged before a customer order. Effective March 10, 2025, we’ll reimburse you based on the product manufacturing cost of the affected inventory. Read more.
Create custom brand imagery in seconds with Image generator
Brands can now create custom, brand-themed imagery for products with our free AI-powered Image Generator. Read more.
Get more details on image issues with Compliance Issue report updates
We’ve improved our notifications for image issues, so you now get more details on issues and can fix them faster. You’ll now receive notifications for previously unannounced image issues and guidance that explains how to fix each issue. Read more.
Prime-exclusive discounts are moving to the Price Discounts tool
We’ve simplified the creation and management of discounts, by integrating Prime-exclusive discounts into the Price Discounts tool. The updated Price Discounts tool now supports both Prime-exclusive and all-customer discounts. You can easily search your catalog to add products to your promotion, manage discounts globally, and view performance metrics, all from the Price Discounts tool. Read more.
360-degree image experience discontinued
On January 20, 2025, the 360-degree image experience on product detail pages was discontinued. This change follows our previous decision in December 2023 to discontinue new 360-degree image uploads. Instead, you can upload 3D models to your listings and experiences, such as View in 3D, which is similar to View in 360, as well as View in Your Room, and Virtual Try-on. Read more.
Updates to packaging requirements for sharp products
Effective April 14, 2025, we’ll no longer offer prep services for sharp products and our packaging requirements have been updated to ensure the safety of our associates and customers. You’ll be required to own the end-to-end packaging of all sharp products before you send them to us. Read more.
Our biggest Thanksgiving holiday shopping event ever
Our Black Friday Week and Cyber Monday holiday shopping event from November 21 through December 2, was the biggest ever compared to the same 12-day period ending on Cyber Monday in prior years, with record sales and a record number of items sold. Read more.
Just posting as this may help someone.
-Ana
All of my titles were changed a few years back to include my brand name in the beginning of the title. Just double checked and a number of listings still have it on the listing but most don’t. 
After requiring having our brand name in the title, all of ours were removed on the product page but not on the search pages. This happened the same week we were migrated to DD+7 and the day after (maybe of) the melt down at the beginning of March which was the day before our DD+7 migration.
In the Manage Inventory Edit pages, the brand remains in the title and some other attributes remain the same even though they show different values on the product detail page. Plus new attribute values were added that do not pertain to the product.
The A9 Algorithm begat the Search Conformity Initiative.
The Search Conformity Initiative begat the Listing Quality Initiative.
The Listing Quality Initiative begat the Brand Integrity Initiative.
The Brand Integrity Initiative begat the PT (“Product Types and Attributes”) Initiative.
The PT Initiative begat the Attribute Harmonization Initiative.
The Attribute Harmonization Initiative begat the Size Normalization Initiative.
The Size Normalization Initiative begat sçat, and that was that.
This toggled several times for us. The trademark IS the name of the product, so removing the name of the product from the description title was… moronic.
We fought with Amazon about this, and explained that unlike the majority of amazon sellers, we were an actual manufacturer with a product that was popular long before Amazon sold its first book. Our “brand name” is not a gibberish string of characters that does not exist outside of a listing for a generic product sold by 20 sellers, nor is it the name of an amazon “store”, and thus a trademark that simply does not exist outside Amazon.
We ended up writing the legal department, and pointed them to a federal trademark enforcement action we took against a counterfeiter, explaining that we value our Trademark, and would not hesitate to protect our right to use our Trademark properly, and Amazon’s removal of the Trademark from the listing was a clear and compelling violation of US Trademark law, as they were “de-branding” our product when they were re-selling our product.
Now, this was a very big stretch in my view - “Material Alteration” is most often only an issue when the trademark is removed from the product itself or the packaging, or both. The “legal theory” here, as explained by both the in-house and outhouse counsel, is that an Amazon customer only sees the website when purchasing, so from a “consumer confusion” viewpoint, the website IS the “package selected from the shelf” by the Amazon customer.
The second “stretch” here was “Amazon re-selling”. Our position was that if Amazon was merely a “platform”, then we should have the sole control over the title of the listing, subject to reasonable platform rules like “no profanity” and so on. If Amazon was in control of this electronic point of sale display, then they were a “reseller”, and not a transparent platform. I am paraphrasing some very high-priced talent here, my legal knowledge starts with Perry Mason, and ends with 'Rumpole of the Bailey". Don’t expect me to be able to discuss nuances here.
Now, not having the name of the product in the title of the listing was assumed to lower the ability of customers “searching by product name” in finding our product. I have no idea if it did hurt or not. Maybe it was all just formatting nonsense, and the photos all showed the trademark anyway.
But Amazon DID put our product name back in the listing title where it had been. They explained that they were merely doing an “A/B” test, and we had been removed from the test group due to our complaint.
Maybe so.
What path of contact did you do? We also had our trademarked name remove from the title on the product detail page (but still appears on the search page titles).
If you don’t want to post it in here, please PM us with the info.
Agree, we invented products, manufactured them well before Amazon was born. We only ended up on Amazon since we had a “beat them or join them” moment. We all know how that works out…
Via certified mail and e-mail to the first 2 below, and using a process server (for the 3rd below):
Amazon.com Legal Department
P.O. Box 81226
Seattle, WA 98108
Phone: (206) 266-4064
Fax: (206) 266-7010
E-mail: [email protected]
Courier address:
Amazon.com Legal Department
410 Terry Avenue North
Seattle, WA 98109-5210
Amazon.com, Inc.
Corporation Service Company
300 Deschutes Way SW, Suite 208 MC-CSC1
Tumwater, WA 98501
Attn: Legal Department – Legal Process