I will say that after I was able to figure out how to get to the most recent feedback, I found a 1-star review that was not for a product we sold. I marked it as “please review” and of course was denied but was given the opportunity to then create a case right from that denial. There were drop downs to advise why it should be removed (my case was “review was for another seller” or something like that and within 24 hours it was removed. Never saw that (those) options before!
Well, it does give an indication of one’s longevity as a seller.
So far, I have lost years of feedback. If I keep losing at the same rate, I will soon look like a newbie…which I most assuredly am not.
But I think Amazon would agree with you. They don’t see feedback as any kind of “barometer” for metrics purposes.
That’s what this is for, when you mouse over your name on Amazon…
What percentage of those feedbacks were at all related to your competency of fulfilling an order, or fixing an actual problem, and NOT about your product or the carrier? How many total useful feedback posts have you actually lost, and therefore how much has your visibility/validity as a seller to the consumer actually been degraded by not having them be visible? I would assert less than 5% of your total feedback and closer to 1% a feedback of any real value/accuracy to anyone reading.
And this is not an Amazon/Ebay/Etsy problem, but a consumer stupidity problem. Why would anyone value a seller with 1000 “feedback” full of gibberish about someone’s book being left where the dog ate it, and let it be any reflection on a sellers competency in providing a product or brand? I would assert this is far more valuable…
Ya, sadly for the pathetic performers its also means nothing as we have all seen the 50% 2* and below feedback for failed refunds, yet they are still allowed to sell, while deleting your positive ones that simply say “Great seller, got my itshay on time”. It’s all severely broken.
I am sorry they are deleting your feedback, for those of you affected.
I suspect that seller feedback might mean more to us smaller FBM Sellers than it does to many FBA and/or larger businesses.
So thank you for the sympathy! 
While I can see your point, I disagree that it is important to a seller, as even FBM sellers feedback is filled with delivery and product comments FAR more than if some FBM seller left a cute note, or picked a better product off the shelf.
I would assert it is more of a disadvantage as an FBM seller as more people use it to complain than praise, making it more of a tool used against you than a benefit or display of your competency as a business or seller.
Remember, I have more than one business and not all of them have been FBA.
Human psychology has proven people are far more likely spending time to leave a negative feedback than a positive one, with expending zero energy to leave none being the default for overwhelming majority of buyers.
I finally took a look at my feedback. went from 2752 to 2709, all hard won. I have received 4 so far this year–customers don’t leave feedback the way they used to.
As a small FBM seller, one bad feedback can be devastating for business.
Help me understand this philosophy better
How does a single one star feedback impact your business when you have 2709 already? Do any of you as a consumer actually look at seller feedback on Amazon? Why when every purchase is covered by big brother anyway? What do you think when you see a feedback that says “seller is rude”, “Seller shipped my item with USPS and it now smells like urine, and I only want UPS to ship my $6 widget even though its $12 in shippping”…
Here is a OSFE fan favorite Debbie, you know the business associated with a convicted felon selling counterfeit online merch.
Does anyone actually read this stuff???
I would assert 99+% don’t look any further than this…
And completely miss the comments and replies like this…
In comparison… How are any of these comments informing you as a buyer as to the sellers competency?
ZERO. There is absolutely nothing the seller did in any of these 5* reviews about the sellers actual performance sourcing, storing, marketing, and shipping any of the products. This makes the “feedback” mere placation and an avenue of enablement for bad behavior via abuse from buyers.
Perhaps a case can be made for a zero star seller, having their first feedback be negative, but we had an entire recall of model toys back in 2009 with a previous business, and feedback tanked… Changed absolutely nothing sales wise. Still smashed records that year. 100% FBM. Sold the business in 2013.
…and Sellers are the 1% 
Because Amazon doesn’t do the percent based on actual math. Amazon uses a method that gives extra weight to the negative feedback and/or review.
Example 20 reviews - 19 are five stars and the last one is a one star
Normal math
19/20 results in 95% five star
1/20 results in 5% one star
But not on Amazon
19/20 results in 75% five star
1/20 results in 25% one star
The weight of a new one star on your feedback or review can be very deceptive. And since most buyers just look at the % and don’t dig down, a newly given one star can hinder or even kill a slow moving item.
Given that we have not had a feedback for over a year, if we were to get a one star feedback right now it would show up as 100% one star in the last 12 months … but it would be only our second one star ever over our 12+ years on Amazon.
But if you look at life time
Five star = 94%
Four star = 5%
Three star = 1%
Two star = 0%
One star = 0%
Which one more accurately shows our performance?
Depending on what Amazon chooses to show, can effect the ASIN’s performance and/or seller’s sales.
Do you have any math to back up that assertion? I questioned this assertion back in the OSFE days and received nothing more than “I had a friend” kind of correlation assertions. I could see if a seller with bad feedback had their listings silenced or moved down on buy box rank, but a seller like DPF demonstrates that is not the case.
Like I just stated, we went through a product recall with hundreds of model toys giving us months of 1* reviews back in the early 2000’s. Zero impact on sales. That one ASIN was removed, but the rest went trucking right along despite dipping to about 75% positive feedback that year.
I don’t do the feedback math as deeply as others, but I have experienced having had ONE bad feedback that has taken my rating from 99 to 73 overnight, just because I receive so few feedback.
Decent sales to NO sales in the space of a day, lasting for weeks and months until enough good feedback out-weighs the bad.
Fortuntely, I sell on other venues, where feedback is a non-issue.
Back it up with math … no. Back it up because we experienced it … yes.
As you can see … it has also happened to others also.
Well … now you have two different sellers who have experienced this.
And it happens with reviews …
With this one … there is one 2 star and one 1 star review …
The 2 star was back in 2013 (customer didn’t know how to open it). The 1 star was back in 2015 (customer didn’t provide customization and was mad that we sent on without customization). It took a few years for this item to sell consistently and that happened after the overall rating moved above 4.0. Yet even today, 1/67 = 6% to Amazon and 1/67 = 3% to Amazon and 2/67 =9% to Amazon.
As @selg , we also sell on other venues where feedback and reviews are non-issues.
But what does that have to do with…
I have seen nothing but rumors and no actual proof in a marketplace of products. Correlation does not equal causation. How does seller feedback affect ASIN performance??? Are you saying your advertising stops? Are you saying your sales decrease on all your ASIN’s because of feedback? Are you saying that one ASIN is tied to the feedback? Are you only selling one ASIN?
See how many data points are not given other than “Feedback bad, sales down”.
I am not saying what you experience is not happening, I am saying that I don’t believe a burning bush gave us our core values simply because a book from mostly illiterate times says so, I would need to see other burning bushes to fully grasp the concept.
Wouldn’t a decrease in ASIN performance be easily identified in advertising data, as you would have an obvious drop in impressions if it were truly tied to feedback? That would be math worth showing the world.
A new 1 star will be at the top to view. When you only get a dozen a year and all of a sudden you get a couple one stars that don’t have anything to do with the product or performance (buyer screwing up a custom order), then you get this. 77% is not a desirable number IMO.
With a lifetime count of 552, I’ve had 5 one stars and 3 were FBA delivery strike thrus. I’m pretty certain that with only 12 feedbacks for the last 12 months, these two false feedbacks have screwed with my sales
I’ve now lost 62 feedback in September after losing 62 in July! That is 124 feedback lost. At the current rate, that is about 10 years of feedback lost! 5% of my lifetime feedback has been stolen by amazon.
Both times sales died after the feedback freefall began!
I don’t understand the person who boldly said they don’t give an epithet that amazon is stealing your feedback? Why bother posting here if you don’t care???
It would be