The TENA store has 4k listings, looks like all HBA, and all the brands are being changed to TENA. Keepa - Amazon Price Tracker
I did do a hard delete on mismatched brands about a week ago, and the brands were not changed then. This is a train wreck in progress. I can’t find any info about Kenvue/ J&J actually being changed to TENA.
How can this be reported, in a way that Amazon will actually listen?!!! Thanks for any advice!!!
Generally speaking, the most-effective way of combating co-opting/hijacking situations like this stems from the complaint arising directly from the legal representation of the IPRO (“Intellectual Property Rights Owner”) itself; if we ourselves had a contractual arrangement with such a Brand Owner, I wouldn’t hesitate to make inquiries with our Sales Contact.
That being said, TENA® is a well-established brand - not some foreign-based interloper, which is more-typically the source of such unwelcome changes - and judging from the way that both Brand-level & Vendor-level (“From the Brand” & “From the Manufacturer” headings) EBC/EMC appear on the few ASINs I checked upon seeing your thread here, it wouldn’t surprise me to learn that J&J has made some unannounced contractual arrangement of which I’m unaware.
I wonder if one of our resident Health & Beauty experts, @Sundance, might be able to shed more light on this subject?
yes, violations are gone!!! thanks @papy and @Sundance for answering my post. I was totally panicking. The TENA brand now only has 1400 items, down from 4k!! wonder if amazon, or ‘tena’ changed the brand back. PHEW!!!