Which ONE action do you find has the most conversion possibility for your eBay listings? And why?
- Add more photos
- Add more item specifics
- Add detail to description
- Offer free shipping
All my listings have free shipping which I do think helps attract buyers.
This.
I know we are only supposed to pick ONE, but I feel compelled to say that for Used items (like books) non-stock photos are a very close second, with higher importance for higher priced items.
Free shipping has little value to the items I sell and the buyers who buy them.
My buyers can add.
My items have few similar or identical listing.
Promotion offers little as well. My buyers do relatively narrow searches, so organic results yield good search placement.
I do not use any stock photos. Need more as the condition goes down. It has to be rare to be worth listing in poor condition, so more photos applies to a fraction of my listings.
More custom Item specifics actually has been useful, when keyword spamming is appropriate.
These are all minor value tools to me. Product selection which Ebay cannot help with is of the greatest value, as are some news headlines and obits.
Like every parent in the summertime…
@Gamis_books and @HobbesIsMyTiger, do all of your eBay listings start with free shipping? And if you add free shipping to a listing, do you also increase the price to cover it?
All my listings everywhere have free shipping, unless people want to pay extra for faster shipping. I learned early on in this business that for the vast majority of customers, charging shipping separately, even if the total is the same or slightly lower, converts fewer sales than free shipping.
Naturally, the cost of shipping is accounted for in the listing price.
I’ll jump in as well. I converted to ‘free shipping’ on Amazon because I wanted all the suckers that insist that it is actually ‘free’ to see my items.
I actually had a ‘discussion’ with a ‘buyer’ back when messages were actually permitted more and my items did charge for shipping. They wanted to cancel an order because they found a ‘free shipping’ one for $x.xx. I noted that my price of $x.xx plus $x.xx was actually LOWER than her free shipping item.
She cancelled anyway. You seriously can NOT cure stupid.
I raised all my converted items by $5 at the time when postage was only about $4. Now I have to either figure out how to use the freaking templates or go through item by item to increase about 3500 listings on Amazon and a couple thousand on other sites. GRRRRR…
Yes, my listings have free shipping from the start. Like HobbesIsMyTiger, cost of shipping is accounted for in the listing price.
I count my blessings when I lose an order from stupid. Nothing good ever comes of it.