Amazon Draws a Million New Sellers in 2024
In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.
Marketplace Pulse data shows that Amazon added over 900,000 new sellers across its twenty-two marketplaces in 2024 and more than four million over the past five years. Roughly a third of them joined the Amazon.com marketplace in the U.S.
I wonder what percent ever got off the ground.
5%
I wonder what percentage of them were Chinese?
I wonder how many TikTok sellers are signing up right now. I have no idea how TikTok works so will it be a challenge for users to easily migrate and set up shop? It seems like TikTok would be the Wild West of trusted e-commerce. Will these sellers be able to fit in the Amazon landscape?
Migrate over to amazon? Hello no. The strictures of Amazon require reading comprehension, let alone have to deal with the many deep pits of amazon that have no known depth. Not easy.
I have reduced my time looking at Amazon listings.
On Ebay there are huge numbers of drop ship sellers from Sri Lanka, Pakistan and Turkey, and a few from these country who ship the same items which are unsaleable due to shipping costs and health and safety concerns.
Sellers are getting advice from companies which are specializing in taking advantage of these desperate souls.
I would assume some of these sellers have come to Amazon as well, contributing to Marketplace Pulse’s count.
Hasn’t stopped too many so far 
I think there is a gap between signing up, functioning and thriving on amazon…the numbers make 0 distinction
I should have said It hasn’t stopped too many from trying so far. We see far too many of them in the forums.
But they are proficient in emoji use which is kind of like going back to the days of petroglyph and petrograph …
… a more basic form of reading
One need not read the strictures of Amazon if one follows the instructions of a leader who has.
The armies of Chinese street merchants who all off identical items for sale each day at the same price until the end of their shift, at the same location each day, and who do what they have to to recover their investment to buy the items to be sold the next day are all candidates for training to sell on Amazon.
Limited capital to invest, limited strategic thinking, and limited goals for profit are well suited for most of the gig economy, including being Amazon sellers.
There is little difference between the Uber or Lyft driver and these Chinese street peddlers other than owning a vehicle.
I don’t know if anyone chose to research the rental outfit which provided the vehicles for the New Orleans incident and the Tesla T*ru&mp Hotel blast. It was an Airbnb-like outfit for people to rent their cars out.
Checked the offerings here in Portsmouth, and they were limited time available somewhat older vehicles. A worthy successor to Rent A Wreck. The company’s major contribution beyond a website is an insurance policy for all of the rentals.
I know I am more tolerant of the Chinese Amazon sellers than most of you, but I am not competing with them, and I have always sold at least the illusion of value added. Not every Amazon seller does, and many are value subtracted.
No fundamental disagreements.
Musical chairs can be fun till the music stops and you’re the one sitting.
… minor correction
if you’re sitting, you were okay … it was the guy left standing that left the game …
I wonder how many are unique sellers and how many are trying to open a new store because their old one got shut down again.
Also, during my case I learned this happens more often than we’d think and successfully at that!
It would be nice to know how many have left to counterbalance this number.
A statistic from 2017 says less than 10% of new Amazon sellers still have inventory in their stores 1 year after their start date
I doubt that’s improved, it’s likely gotten worse
Wouldn’t doubt it.