Amazon not allowing new otc herbal pills?

I suspect that you’re probably thinking of our friend @suzq48’s 022624 SAS thread here:

https://test.sellersasksellers.com/t/acronym-translations/3487/8


It is fervently hoped, in this quarter, that my mangling of the English Language (“in explicably” rather than “inexplicably” & “to” rather than “two”) in that post will not be held against me… :grimacing:

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That’s the one … thank you!

We are sure @leonardwl will find it useful.

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You are most welcome, my friend!


I would - wholeheartedly - second that notion.

By all available lights of which I myself am aware, an ability to “speak ‘Amazonese’” is a Pearl of Great Price - many are the shoals, sandbars, pitfalls, dead ends, eddies, currents, rip tides, oxbows, mires, quicksands, etc. which can be avoided once one understands how, & when, such abbreviations for this or that of Amazon’s Programs, Initiatives, and the like come into play when Sailing The River*.


*

“The River” is ‘forumese’ for Amazon itself; it was established way back when the original old hands (many of whom who are sadly no longer with us on this mortal coil, and have Gone Home) coined & accepted it as an appellation back in the Seller Soapbox Days, early in this present century…

“Sailing The River” is ‘Dogtamerese’ for “Selling on Amazon” - but I cannot claim, in good conscience, to having originally coined the term.

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Dogtamer, you remind me of the olden days of the eBay Booksellers board, when I was so naive about online bookselling that I had to ask what their references to “The River” actually meant.

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UPDATE: It initially appeared that all the rejections for new supplement listings were some sort of glitch for the “refurbished, used category”.

But an Amazon mod in Seller Forums said this today, which sounds pretty ominous:

Does anyone know anyone who’s been able to successfully list a new supplement product in 2025?

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Manny’s post is just a vague reply restating the obvious.

  1. Sometimes Amazon isn’t accepting any applications
  2. Certain products can only be sold as new

Typical no help post.

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Agreed, but this time it seems to be far more widespread. They seem have to shut down almost everything across the Health & Beauty category. Haven’t yet found a single person who has successfully listed a new product so far this year, especially for supplements.

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I just followed up again with our Amazon manager on this to see what he knows.

He tells me ■■■■ I am not supposed to know regularly. If there’s something up, I’ll find out and report back here.

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So I just went through every new NSFE thread over the last 24 hours.

I see 2 threads related to this and both appear to be new sellers which was the trend last week when this all started when I looked.

IDK what’s going on but I don’t believe it’s everything or every seller.

With the size of H&B / Supplements on Amazon, there would be probably 100 threads a day about this or at least more than a handful of responses on the threads that are being started on the issue.

When I find out more, I will follow up here.

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@ASV_Vites much appreciated!

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Also… There are new restrictions / requirements on the Joint Health category. I’m wondering if it’s isolated to that on the supplement side.

It would be nice if Amazon would send a note so we can all stop guessing / banging our heads against the wall.

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WHY would they change their normal policy of making everything impossible to follow?

I firmly believe that Amazon intentionally keeps everything as vague and imprecise as possible. If they ever wrote clear and direct policies they would open their playbook to all the scammers and con artists that would find a way to wiggle between the cracks while still ‘following’ their more clearly defined ‘rules’.

Like what Amaozn does with the Government regulations.

By being vague and imprecise they can decide whatever they decide to do and will have ‘probable cause’ for their actions.

That is why they write such crappy instructions like they do with the sourcing where they still include “receipts” as acceptable (until they aren’t).

While I’m on a roll here, I have been calling them out about their ‘dropshipping’ ‘rules’ for a while including twice today –
https://sellercentral.amazon.com/seller-forums/discussions/t/b282acd0-f1bc-45e2-84e2-5c25531e3c4e?postId=599b9a86-5dfe-480e-bfe6-34c901d16822

" Dropshipping is not properly sourced, you need proper invoices from the manufacturer or distributor, and with explicit brand authorization. "

Except when you don’t according to Amazon. To repeat what I just responded to @EK771about dropshipping -

NOT entirely true.

Sadly Amazon does still allow this practice but they have (kind of) stringent rules for doing it.

I keep calling them out on this but NEVER get a response from any of the MODS about it.

For more and more items Amazon is requiring an LOA and invoices from authorized wholesale sources.

There is NO MENTION of these requirements in the dropshipping rules. WHY does AMAZON allow dropshippers to skirt the rules they impose on those of us who do NOT dropship?

If ‘double standard’ had a face in the dictionary it would be AMAZON.

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Well I heard back from my SAS manager.

From what it’s worth, there haven’t been any changes aside from the Joint care subcat, which now requires drug testing.

Nothing at all new in H&B.

Not sure what’s going on but it seems it’s only an issue with new sellers. We don’t have anything new to list, and with the new way we have to list products, I’m not going to even try.

Judging by how Amazon massively screws the pooch every time they make a change to a workflow, I am chalking it up to that. A GLITCH…

Just like when Amazon added the country to the customer order screen on all our manage order workflows earlier this year. That blew up the subscribe and save stamp on SNS orders.

For clarity, Amazon only showed the country on .com accounts before if it wasn’t the US. When they added the US to the orders, that’s when the SNS stamp got zapped.

Guess what, the SNS stamp is back and the United States is gone for US orders…

The fix was to roll back the change that broke it.

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What a concept. Can we get them to roll back all the crappy decisions made about enabling BOTS to take over the site?

Maybe they can roll back and dismantle about a decade of poor decisions by manglement.

And to think wife says that I am NOT an optimist…

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Better yet, all those fixes count as the only tinkering allowed for that year.

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@ASV_Vites really appreciate you checking with SAS. Saw this on Seller Forums new as of this morning. Looks like sellers are still being affected. Typical Amazon. Complete lack of any useful information or clarity

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Keeping this here … but my thoughts.

In this thread the OP is a “Dropshipper” and can’t skirt the rules as they are suspended for “Authenticity.”

My thoughts are that Amazon doesn’t mention this in the Drop Shipping Policy because it’s part of the Amazon Anti-Counterfeiting Policy (contains Authenticity) which relates to all products.

Overall, the D.P. is only about the “how-to” without violation, not about inventory.

JMO

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The fact of the matter is Sellers are often notified about changes at the same time as SAS managers as sad as that is. They are kept isolated because some of them (like ours), have loose lips…

I still maintain my stance that this is a glitch of some sort affecting a limited number or certain types of sellers, maybe by location.

I still think this might be related to the changes in new listing entry.

We don’t have anything new in the pipeline so it will be awhile before we try ourselves.

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Hoping you’re right :crossed_fingers: Or that it’ll at least be temporary.

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The threads continue to be posted and all appear to be new sellers.

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