Amazon REMOVES Name of Product (which is also trademarked brand name) from listing title!

[ASV_Vites]

@packetfire

they likely have me flagged as a “hothead”

I have this honor everywhere, even at home

[packetfire]

They have pills for that these days, don’t they?

[Dogtamer]

@packetfire

…
I sent their legal dept a very nice letter with a copy of the federal trademark infringement complaint I’d be filing in the Southern District of New York if they did not clean up their mess in 14 days or less.
…

THIS.

This IS The Way.

[packetfire]

UPDATE - Amazon was doing an “Experiment” !!!

They admitted as such, and suggested that I could TURN IT OFF, marking a major milestone - the first time Amazon answered my question, and gave me actionable information I could use to make my life that much easier… by stopping their vandalism.

See https://sellercentral.amazon.com/experiments/dashboard to see if YOU have “experiments”

[Jenga244]

This isn’t an option that can be turned off by most sellers. We don’t have any experiments and Amazon still shows the brand name half the time….

[Dogtamer]

@packetfire

UPDATE - Amazon was doing an “Experiment” !!!

They admitted as such, and suggested that I could TURN IT OFF, marking a major milestone - the first time Amazon answered my question, and gave me actionable information I could use to make my life that much easier… by stopping their vandalism.

See https://sellercentral.amazon.com/experiments/dashboard to see if YOU have “experiments”

Seems last June’s experimentation (link, SAS) is still causing troubles, just like it did for you, but this 3P Seller is @ least scoring some penetrating points on the subject over in the NSFE:

https://sellercentral.amazon.com/seller-forums/discussions/t/7885e53e-323a-4af4-b17f-f595713c1666?postId=21b8c9b0-10eb-47f9-aac1-6a788230aa2a

Seller_740

In reply to: Michelle_Amazon’s post

2 hours ago

Thank you for your reply and update. The problem persists. After going through and maintaining the painstaking process of trademarking and participating in Amazon’s Brand Registry, it is difficult to see how experimenting with title redactions “improves the customer experience” particularly when the brand name is a critical identifier of the product, category, and target market. And it is frustrating after years of demanding that the brand name be the first words in the title that Amazon would “experiment” with removing it without regard to the research and effort it has taken to optimize titles to perform under the stated policies.

I would prefer to opt-out of this experiment until Amazon can present clear and compelling data showing that removing the brand name from the title improves the customer experience. Surely if you can clearly show down to the dollar-and-cent level how adding A+ content or video to a listing will result in a “sales lift”, you can likewise show the impact of this ad-hoc title (policy?) change.