Amazon is on the wrong side of history, IMHO. The history of standardized packaging, that is.
Amazon knows that it is dealing with inefficiencies. With typical Amazonian short-sightedness, instead of getting better packaging, they try to get rid of packaging.
Sigh. I though that I left that mind set behind in kindergarten.
One of the most interesting books that I have read in the past few years was about the history of cargo containers. ( No joke: ASIN = 0691123241 ) It showed in detail the grotesque inefficiencies of loading ships and trains and trucks by hand.
Unions thought that they were better off if a cargo ship was loaded by hand, if the multi-million dollar ship sat at the dock, hogging space, while each item was loaded into its hold by sweating stevedores.
A cargo container - just a big metal box - separated the actions of loading individual items from actually loading the ship. It was a huge leap in efficiency. Unfortunately, it required huge contemporaneous investments. New cranes had to be built; new train cars had to be build, new wheel dollies for trucking had to be build.
But in the end, shipping became much more efficient, and safer for the workers.
Like all standards, it required someone to invest in making it the standard, someone who is willing to throw enough money at the chicken-and-egg problem. When they do, everyone benefits. You just have to keep throwing money at the chickens until they lay eggs.
In the past few decades, there has been a huge increase in the number of small packages shipped. The modern-day stevedores are now working in Amazon trucks and Amazon warehouses, suffering repetitive motion injuries and boredom for little more than minimum wage. Inefficiencies are on the rise again.
There is a huge opportunity here for someone to put a standard in place. It needs to be a small cargo container, something between the size of a shoe box and a banker’s box. ( Maybe there should be a couple of standards invented: one about the side of a shoe box, and one about the size of a 1.5 cubic cardboard box. )
Bezos could do it. If he does not, eventually someone will.