Oops?
under the official link to the Prime Day 2024 page at Amazon in the UK Google Search results, you’ll find the following text snippet:
'Prime Day is Amazon’s annual deal event on July 16-17 exclusively for Prime Members, featuring two days of epic deals on top brands’
I guess with all the secrecy they’re trying to prevent all other retailers from jumping on their sales dates.
If it is July 16-17, then we should see an announcement this week, probably tomorrow or Wednesday.