Heads UP If You Use Amazon Ads During Prime Days
Bids adjustments will be changed for users of dynamic bids - up and down
To help advertisers gain impressions and sales during Prime Day, we’re temporarily allowing bids for campaigns using dynamic bids - up and down to increase by up to 100% for rest of search and product page placements (currently this is at 50%.) For example, a $1 bid will be able to increase up to $2.
Change is limited to:
- Sponsored Products campaigns using “dynamic bids - up and down”
- Ads that appear in “rest of search” or “product page placements”
- Starting the beginning of Prime Day event and through its conclusion.
After Prime Day event has ended, the dynamic bids maximum will return to 50% for rest of search and product page placements.
Sincerely,
Amazon Ads
