Field trip! 
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40 miles away and often takes hours each way bc of traffic.
Not fun
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Dates confirmed (July 16-17):
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Another Amazon Prime Day advertising fail: the social media carousel ads are pulling listing info from “Additional Details”?! Not like actual product titles or anything.
I’d be p!$$ed if I was a Seller paying for Advertising.
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It might be a brilliant strategy… curiosity clicking because “WTF is this?”
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Heads UP If You Use Amazon Ads During Prime Days
Bids adjustments will be changed for users of dynamic bids - up and down
To help advertisers gain impressions and sales during Prime Day, we’re temporarily allowing bids for campaigns using dynamic bids - up and down to increase by up to 100% for rest of search and product page placements (currently this is at 50%.) For example, a $1 bid will be able to increase up to $2.
Change is limited to:
- Sponsored Products campaigns using “dynamic bids - up and down”
- Ads that appear in “rest of search” or “product page placements”
- Starting the beginning of Prime Day event and through its conclusion.
After Prime Day event has ended, the dynamic bids maximum will return to 50% for rest of search and product page placements.
Sincerely,
Amazon Ads
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^^^
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Sent this to my Ad lead. He had already seen it and brought it up to us (I missed that) because I took a screenshot of this and sent it to him last night.
His response:
“We don’t run any up and down campaigns to significant spend levels. I mentioned this on the call, in relation to campaign bid strategy. Almost hilarious it’s so unbelievable by Amazon. The amount of manipulation they get away with is always something.”
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I personally am amused that the media have starting calling competitors’ sales during Prime Day “anti-Prime Day deals” 
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No complaints. 
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Right but overall have sales been the same or better YoY - kinda outta the loop and need my fix…hit me!
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- “Millions more” Prime members shopped Prime Day 2024, compared to 2023
- “Record-breaking number” of Prime sign ups over the three weeks leading up to Prime Day, with “millions” of new members worldwide
- “Record sales”
- “More items sold” during 2024 than any previous Prime Day event
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Since we don’t see actual numbers to make comparisons to prior years, this information is: 1) completely meaningless, and 2) most likely one big fat lie just like everything else Amazon spews out of its proverbial mouth.
One big bunch of 
.
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