I don’t think they are just targeting the “Best Seller” ASINs, one of my brand new item with no sale also has the same jewelry ad banner at the top.
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Assume it’s automated then - targeting ASINs that have their keywords.
Sigh..I really (really) need to nail down driving traffic to my own site where these shenanigans don’t happen.
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Same! Pretty much on all of my listings pages (I sell jewelry), I have Adita Jewels’ banner.
I’ve yet to see any full banners on top but today most of mine have smaller Adita Jewels’ banners below.
OK but some sellers are business-naive and wouldn’t be able to see that…
…and they often post about their “seven-figure” accounts being suspended.
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This one drives me nuts, sales, (sells for 2nd language people) or profits? As in Revenue. I can sell $1M in an hour or so, I may spend $2M to do it!
Yes True.
And yes this is also true.
Not mutually exclusive. And to be clear again, this generates revenue for Amazon with absolutely no expense, no cost of goods sold, no warehousing, very little payroll expense.
It is like an annuity, that keeps on rolling. As long as you can keep all the sellers nipping at each others heels.
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…but, but…I thought Amazon thinks of us as PARTNERS?!? /s
Have we read Amazon Services Business Solutions Agreement § 13. Relationship of Parties.?
(if the Elected Country for a Service is the United States), you and we are independent contractors, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between us.
Exactly - hence my /s (sarcasm). lol
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Having actually experienced Amazon’s NSFE & Seller Support, literacy and cognitive skills don’t really feel like Amazon employment requisites. The OSFE demonstrated that some Sellers had not read the ASBSA (forget engraving it on their cerebral cortex), hard to expect better from Amazon’s team…
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This is why I have banner ads. I target my own products to push other ads off my listings. Just saw my own banner ad on my own listing today. It works. If they don’t like something about what they’re looking at, perhaps they want some other similar product in my store.
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Interesting strategy - I’ll have to look at that but I really hate giving them more money!
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We either do it or someone else gets our sale.
I’m curious, can you target and advertise the same product? What I mean is can you target product A with an ad for product A?
I have competitors that do this, but they target their product A with an ad for their product B. It still keeps clicks “in house” but I thought they were doing it because Amazon wouldn’t let them advertise the same product on the same listing. I realize Amazon doesn’t care, they make their ad dollars either way, I’m just curious if they have that rule or not.
Thanks,
TJB
Yes. I have ads that do that.
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Interesting. Thanks for taking the time to respond, I didn’t know you could do that.
I do everything I can to keep things “in house”: BrandStory (shows other products customer might be interested in and links to Amazon Store), basic A+ content (shows products similar to what they are looking at), Amazon Store, every type of ad targeting my own products.
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Sure, that’s smart. I just didn’t realize Amazon would allow you to do ads on your own products. That’s actually a brilliant move on your part because you probably aren’t paying for many clicks on a banner ad for the same product the customer is already looking at but you are keeping competitors off.
Thanks again
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I actually get a surprising number of sales from people clicking ads on my product pages. I figure if they didn’t click my ads, they would have clicked someone else’s ads.
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