Had to stick my tongue in deeper and it took 6 tries. Part of the issue is the circle jerk the entire process is.
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An agreeable Negative customer experience rate (NCX) is said to be 1%
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However, this is calculated on a rolling 30 days.
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Even if you’re within that rate you may trigger a Listing Health Violation - however, there is literally no guidance on why it happens and how it happens. My guess is that it’s either weighted on less than 30 days or that even if its triggered, and disappears with each new day - that the violation is triggered.
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The guidance in seller central says as long as you’re green (good or excellent) in your Account Health Dashboard (AHD) then everything is gravy.
https://sellercentral.amazon.com/help/hub/reference/GRTPNYUAU5EQ9RGU
- Having said that, once the listing violation is triggered, one must guess as to what triggered it, because according to Amazon:
For privacy reasons, we do not provide details about our investigation methods.
- They offer general guidelines on how to write the appeal after the first appeal, however:
We received your submission but do not have enough information to resolve your issues at this time.
You need to send us an updated appeal that explains:
For “defective” complaints:
– Greater detail on the issues that you believe caused the complaints about your items not working as expected.
– Greater detail on the actions you have taken to resolve the issues that caused the complaints about your items not working as expected.
– Greater detail on the steps you have taken to prevent future complaints about your items not working as expected.
When submitting your appeal:
– Review your communications from buyers to better understand the reason for the customer complaints, and provide an explanation for the issues that led to complaints about your items.
– Be clear, concise, and as specific as possible. Focus on the facts and events that led to the issue rather than providing an introduction of your product, business, or customer. Remove other questions or references to ongoing support cases from your submission.
– Do not limit your appeal to issues with specific orders. Instead, focus on the general practices you will adopt to prevent this type of issue in the future, considering the following questions:
→ Sourcing: Are you sourcing the product from a trusted supplier that sells items in new condition?
→ Listing: Is the product accurately described on Amazon? Have you ensured that the product detail page has all the relevant customer information?
→ Labeling: Are you following Amazon policy regarding labeling requirements? For example, are you specifying date type such as, manufacturing, production, or expiry, and presenting the information in a clear way?
→ Packaging: Is the product in its original packaging as listed on Amazon?
→ Shipping: Have you taken all appropriate steps and quality checks to ensure that the product is stored, packed, and shipped appropriately? Are you ensuring product has sufficient shelf life before shipping?
You can only send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered.
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Reviewing customer communication means drilling down into Voice of the Customer (VoC) - and selecting the drivers that triggered the complaint and reiterating them.
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Finally, the format is as follows under the following main headings:
a. What happened
b. Why it happened
c. Reviewing customer Communication
d. Remedial Steps Taken to Fix Problems
Hope this helps.
Remember the deeper your tongue goes, the better.
Best,
T_T