Problem Solved (Why why why?!?)

That is what is downloaded as explained in the flat file tutorial link - Literally:

The item_type will appear in the drop down and you select it and then update the remaining other fields. Partial update only requires: “SKU, Product ID, and Product ID Type, and set update_delete attribute to ‘PartialUpdate’. Only the fields with provided value will be updated while empty attributes will stay the same as previous value.”