There’s no one-size-fits-all post-bfcm opportunity, but maybe the resources below can give you some ideas of what to try in December (for the “determined” consumer) that makes sense for your business/products/Buyers.
Remember…
- December gift shoppers ONLINE are generally more likely to be motivated by surprise “right now” limited-time deals/rewards that offer immediate value plus checking a to-do off their holiday list, rather than advertising of a future online sale that might cut delivery too close to their celebrations. Brick & mortar stores have greater advantage, the farther we get into December. Get folks shopping with you, now, and not them, later.
- And ordering by December 15 is a widely accepted cut off for personal gift shipping/online shopping.
- So it makes sense to put your most powerful ecomm promotions–whatever they might be–forward in the next two weeks.
- And speaking of shipping, any time you can make offers that upsell additional products to the same shopper in the same order is a win.
- This is a great time for loyalty perks off of Amazon (e.g., a one-time use code for free shipping plus 10% off entire order, only for repeat customers and only good through Dec 5)…
- …but on Amazon it has to be a coupon: 10% off if you buy 2, 15% if you buy 3, etc.
- DO NOT USE STUPID PERCENTS-OFF. Either offer a deal, or don’t. “2% off for buying 3” is a STUPID PERCENTS-OFF. Yes I’m yelling.
- Use your brand/blog space and social media to highlight curated product collections, gift bundles, or ideas for specific types of recipients (some hokey examples meant to jumpstart your own much better ideas: 5 gifts for the guy who has everything, 3 sure-to-please gifts for your mother-in-law, 7 storage strategies for your friend in a small apartment, 4 holiday treats for fur babies, etc). AND THEN pair those with a limited-time-only, value-added deal (percent off, plus free shipping, or free gift wrap, or a 25% off coupon for January, or a $5 gift card for next purchase, etc).
