I strongly suspect that that URL is a ‘placeholder’ provided in the template(s) used by the Editorial Team in creating News Headlines - mainly because it merely directs back to the speciously- & execrably-revamped Amazon Seller News Home/Landing Page - and that it was simply overlooked by the decision maker which signed off on public dissemination (human-provisioned decision-making, and/or not) that in its published form it had not been replaced with the correct URL for that GUI, found here:
For more than 10 years now-passed, I’ve made a habit of verifying URLs provided by the Editorial Team (in SHC/CHC [“Seller Help Content”/“Customer-facing Help Content”] pages & News Headlines alike), and of those publicly posted in the various iterations of the ASF (“Amazon Seller Forums”) by members of the FMT-CMT (“Forum Moderation Team”, rebranded shortly before the advent of the NSFE as “Community Manager Team”) - hence the very existence of this SellersAskSellers/SAS thread right here - but I remain ever-increasingly dismayed that global-conglomerate corporations like Amazon eschew responsibility for ensuring sheer, basic competence in so many ways…
Another fine example of the cracker-jack job Project Amelia (aka “Seller Assistant”) is doing with Gen AI/LLM implementations may be seen in a post made 102125 by Xander_Amazon to his 082525 ‘Engage’ tutorial "Restocking Fees: When Can You Charge? (link), here:
The link that Xander embedded is of the “cyrano” variety - generally, but not exclusively, indicative of internal usage by Amazonians - and in this particular case indicating that Seller Assistant was used to find an “answer,” which in this instance directed to the SHC’s “Customer declines product due to other reasons” (link) - a policy page that applies strictly to the Delivery with Services Program, as is quite-prominently specifically noted on that page itself:
To be fair, Xander isn’t completely off-point with his assertion, as there are indeed circumstances where such is true, as may be seen among certain provisions of the actually-applicable SHC page “Guidelines for charging restocking fees” (link) - i.e., the page that a competent Seller Assistant should have found in provisioning Xander’s answer - but I become increasingly trepid about where Amazon’s devotion to poorly-performing technology seems to be leading…
I do not envy the members of the FMT-CMT their jobs, as their hands are often tied - especially when we see instances like this described below.
In response to yet another 3P Seller whose IPR is suffering from the incessant Brand co-opting/hijacks, Manny - after directing s/he to use the new reporting process in his first reply, which produced no joy for the Rights Holder - made this 091825 reply in his second post to that discussion:
In the ensuing 7 weeks since Manny posted his 100825 reply above, he’s revisited that thread no less than 6 times to mention that he was still awaiting word from the concerned team.
If the ever-thickening sludge of Amazon’s Byzantinely-convoluted support bureaucracy - there look to be @ least 5 separate teams involved in this one loop alone, counting Legal - is this difficult for Amazonians themselves to slog through to even find the correct POC, is it any wonder that sellers struggle so?
The “.dev link” cancer seems to be metastasizing from the FMT-CMT over to the Editorial Team.
Just discovered a Seller Help Content page, “Cancellations FAQ” (link) I’d not seen before, which doesn’t follow the standard practice of actually embedding a Seller University video considered applicable to the topic, as may be found on many a page; this page, contrarily, includes a simple embedded link to the “Order cancellations and Account Health” module - and it’s behind the M.A.P. (“Midway Authentication Portal”), dammit:
I’ve notified the Editorial Team of the snafu, but I’ll be unsurprised if I check in a few years hence & find that nothing has been done to correct the mistake…
Among the more-frustrating outcomes of Amazon’s penchant for the Silo Management Model is the glacially-slow propagation of newly-deployed information, processes, and/or procedures.
It’s been more than two months since the LQD was deprecated, but not all of the members of the FMT-CMT seem to have gotten the memo, as may be seen from Minerva_Amazon’s 110625 post here:
Admittedly, Minerva mainly posts over in the European Region’s fora, and there’s certainly no question that things often differ, in terms of operations, rules, and the like, in others of Amazon Global Marketplaces than pertains in the US* - but if you’re charged w/ moderation the US Forums, is it reallytoo much to ask that you keep abreast of policy?
*
Old hands will recall that among the first things that brought attention to SWMNBN (“She Who Must Not Be Named”), back in the last ½ of the last decade, was her steadfast refusal to accept that there were any such differences between various Global Marketplaces…
Later that month, another seller weighed in, directing Josh’s attention to the above quoted thread involving Glenn’s similar stance, with this 102725 post:
`Twould appear that, like Xander last month, not every member of the FMT-CMT has gotten the memo re: the deprecation of the long-ineffectual [email protected] email address, as may be seen in these recent posts (made 112625 & 112725, respectively) by Josh:
I see that Josh posted a similar, rather self-serving reply, to your post in the other above-linked discussion:
It would be interesting to see what Josh would say should he be asked to comment on the discrepancy between his recommendation to use the apparently-deprecated Community Help e-mail address, and Manny’s contrary assertion in his own afore-mentioned 021225 NSFE tutorial discussion [Process Update] - Reporting Product Reviews.
Yeah, a few years before the OSFE came to an end. My ban was not permanent. It was only 1,000 years.
Interestingly enough, with the NSFE, I could post if I wanted to since my ban was somehow lifted in the transition. I just don’t want to. Although, I wonder how many lifetime bans I can accrue in one forum
Well, for whatever reason, Amazon decided to allow me to waste copious amounts of time again. I suspect some of the MODS found out about the ban and calculated how much more time they were going to have to spend telling people to post Case Numbers if they wanted help!
No idea why since (other than here) I didn’t say a word, even to my wife.
I will try to remember that Amazon apparently considers ‘bleep off’ to be swearing at them…
Good Morning!
For the sun it is rising and a new dawn, on a new day, on a new year!
Not a “training the NSFE mods” post, but the first thing I saw this morning on the NSFE.
I Found Billy! Anyone remember Billy, he was the imaginary guy at the warehouse that dumped all the boxes on the sorting table when they arrived. He got blamed for most everything that went wrong at Amazon on the old forums.
Billy_Amazon
Amazon Employee
0
Discussions started
17
Replies to discussions
0
Most helpful replies
3
Upvotes received
11
Oh yes, and he is working today, New Years Day 2026.
n.b. - Lola, like Billy, is one of the members of the FMT-CMT (“Forum Moderation Team”-“Community Manager Team”) whose profiles have blank ‘About me’ AND ‘About my business’ blurbs…
Ammy is one of the mods whose profile sports an ‘About my business’ Statement/Blurb which differs from one of the two or three ‘standard templates’ more-typically used by members of the FMT-CMT:
The seasoned and savvy forum veterans, more than a few of whom have been around since the Seller Soapbox years, would certainly tell the rest of us that mods have always come and gone - e.g., Lauren, Scotty, and the true ‘angelic’ one, Susan H., spring readily to my mind on that score, as they are all stillsorely missed in this here quarter - but 2025 represented a state of flux perhaps unseen since the January, 2022 advent of the “New Year, New Voices” Initiative which heralded the Screeching Harpy Katie S.-promulgated mutilation of the ASF (“Amazon Seller Forum”).
Among the oddities seen over the past year have been the resurrection of participation by ‘Testing mods’ such as Kris_Amazon (link, NSFE Profile) - a user account that began w/ the handle “Alyssa_CMD” in the very-1st post made on 061722 (i.e., in the OSFE), and morphed sometime prior to 112224 into Aly_Amazon (remember the “Spill the beans” discussion? [link, 112224 SAS post]), before assuming the current handle at some point between that 2nd-ever reply & the third, made 033125, followed by the provisioning of that same profile with some interesting blurbs* - and Hank_CAM (link, 070125 SAS post, w/ profile link) - who briefly flirted with participating as an actual moderator making replies (and/or creating new threads) between 111025 & 111925, before reverting to the previous bug bounty-hunting activities - but the sudden appearance of so many new mod profiles in such a short period this past December, as indicated above, would appear to me mayhaps a harbinger of things to come…
*
Kris_Amazon’s ‘About me’ and ‘About my business’ statements, as of today, 1 January 2026:
It appears that 2025’s Christmas Eve was a banner date on the mod-hiring front; just ran across another new profile that, like Ammy_Amazon & Ram_Amazon, began 122425:
[Process Update] - Reporting Product Reviews
